Privacy Policy



Auto Locator, we”/“us”/“our”), is committed to maintain the security, confidentiality and privacy of information collected from clients through or in connection with the website (the “Site”). This Privacy Policy describes how we collect, store, use and distribute personal information about users of the Site. By providing Personal Information (as defined in this Privacy Policy), you consent to the use of your Personal Information as described in this Privacy Policy.

Types of Information Collected by Auto Locator

Information collected through the Site may be actively collected (including, but not limited to, where you are asked to provide contact information) or passively collected (through the use of cookies, web beacons and other automated means). The information we collect falls into two main categories – Personal Information and Non-Personal Information.

(a) “Personal Information” is information which may identify a specific individual. Your Personal Information is the information you provide to us through this website including, but not limited to, your name, address, date of birth, contact information, credit information, and employment history. We will only collect, use or disclose any Personal Information in accordance with this Privacy Policy, or in accordance with the laws applicable to its collection, use and disclosure (“Applicable Privacy Laws”).

(b) “Non-Personal Information” is information of an anonymous nature, such as the domain used to access the Site, and the type and version of browser or operating system being used by visitors to the Site. It includes aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors, what pages users access or visit, and average time spent on the Site. Business contact information such as the name, title, business address, e-mail address, or telephone number of a business or professional person or an employee of an organization is also considered Non-Personal Information. Non-Personal Information is not subject to the terms of this Privacy Policy but we include information about its collection and use for transparency.
Important Note on Minors: The Site is intended for adult residents of Canada only, and are not targeted to, or intended for, minors. We do not knowingly collect Personal Information, or any information, from or about minors and if we are informed that we have done so, we will take immediate steps to delete such information.
By using the Site, you acknowledge and consent to the collection, use, and disclosure of your Personal Information as set out in this Privacy Policy. Sometimes you will be asked to give your express consent and other times you may be providing implied consent where it can reasonably be concluded that you have given consent by some action you have taken or not taken.

If you do not consent to our collection, use and/or disclosure of your Personal Information in accordance with this Privacy Policy, it is your responsibility to not submit your Personal Information to us. Please note that in the event that you do not provide your Personal Information as contemplated by the application, we may be unable to complete your request for assistance.

You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure or your Personal Information. We will accommodate your request subject to legal and contractual restrictions. Please contact our Privacy Officer (as described below) for any such requests. If you have “opted in” or subscribed to one of our mailing lists, we will always provide you the opportunity to “opt out” or unsubscribe. For example, if you receive emails from us, we will provide a link in the email which you can use to unsubscribe from that mailing list.
Use of Personal Information
We may use your Personal Information, in combination with your Non-Personal information where appropriate, for a variety of business purposes in reasonable connection with the Site or the Services, for example to:
fulfill your order or request sent by you to us;
contact you with requested product or service information;
send you new product or service information;
respond to customer service requests;
send you a newsletter;
carry out contests or promotions;
send you marketing communications;
respond to your questions and concerns;
improve our Site and marketing efforts;
conduct research and analysis;
display content based upon your interests; and
for other purposes as described in this Privacy Policy.
Collection Procedures
In most cases, we will only collect the Personal Information you provide to us. But your use of the Site may require the collection of Personal Information from your web browser or from third parties, as explained in this Privacy Policy, if it is implied by your conduct on the Site or if you have expressly agreed to it. The following are examples of information that may be collected automatically from you, or pursuant to other information you have provided to us:
(a) Credit Report. If it is relevant to a request you have made to us, we may request a credit report for any legitimate purpose, including, but not limited to, aspects of your application for: credit; an extension of credit; modification of the terms of your credit agreement; or collection on your account (upon your request to our Privacy Officer, we will inform you if such a report was ordered and will give you the name and address of the credit reporting agency that furnished the report.) Any information collected by us through this mean will be treated in accordance with this Privacy Policy.

(b) Site Collection. When using our Site, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our Site, the Internet address of the website from which you linked directly to our Site, the operating system you are using, the sections of our Site you visit, the Site pages read and images viewed, and the content you download from the Site.

(c) Cookies. We use “cookies”, a technology that installs a small amount of information on a user’s computer to permit the Site to recognize future visits using that computer. Cookies enhance the convenience and use of the Site. For example, the information provided through cookies is used to recognize you as a previous user of the Site, to offer personalized content and information for your use, to track your activity at the Site, to respond to your needs, and to otherwise facilitate your Site experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Site and your ability to access certain features of the Site or engage in transactions through the Site.

(d) Site Tracking Information. We may use web beacons or single-pixel gif tags to compile tracking information reports regarding Site user demographics, Site traffic patterns, Site purchases and other aggregated Site statistics, and may be used in our emails to determine which emails and links have been used by recipients. We may then provide these reports to advertisers and others. None of the tracking information in these reports can be connected to the identities or other Personal Information of individual users, except to create a “persistence” across the Site or across other websites. To the extent that any Personal Information is linked by us to such persistence data, all of the linked information is treated as Personal Information and will be used and disclosed only in accordance with this Privacy Policy.
Security Measures and Data Retention
We employ reasonable security safeguards appropriate to the sensitivity of the Personal Information in our possession or under our control in order to protect that information from unauthorized access, collection, use, disclosure, modification or similar risks. Nevertheless, security risks cannot be eliminated and we cannot guarantee that your Personal Information will not be used or disclosed in ways not otherwise described in this Privacy Policy. We will retain your Personal Information only for as long as it is required for the purposes for which it was collected. All retained Personal Information will remain subject to the terms of this Privacy Policy. When your Personal Information is no longer required for our purposes, we will delete and/or destroy, erase or make anonymous this information. Some of the uses, disclosures or storage of your Personal Information may result in being stored, accessed or processed outside of Canada; as a result, your Personal Information may be accessible to law enforcement or regulatory authorities, or by third parties, in accordance with the applicable laws of those jurisdictions.

Accessing Your Personal Information

Applicable Privacy Laws allow, to varying degrees, individuals the right to access Personal Information that is in our custody or under our control. You may request access to your Personal Information and information about our collection, use and disclosure of that information by sending your request to our Privacy Officer at the email address noted below. Subject to certain exceptions and limitations prescribed by Applicable Privacy Laws, you will be given reasonable access to your Personal Information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate. We will endeavor to deal with all requests for access and modifications in a timely manner. You can help us maintain the accuracy of your Personal Information by notifying us of any changes to it.

We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We will not sell your Personal Information to third parties.
(a) Service Uses. We may provide your Personal Information to companies that provide services to help us with our business activities such as web hosting providers, payment processors, credit reporting agencies, and motor vehicle dealerships. These companies are authorized to use your Personal Information only as necessary to provide these services to us, and in a manner consistent with this Privacy Policy.

(b) Motor Vehicle Dealerships. We may disclose your Personal Information to other wholesale lead providers or to motor vehicle dealerships in your geographical area who may be able to assist you in purchasing, leasing or financing a new or used vehicle. Only the information necessary to determine whether a motor vehicle dealership or other product or service provider may be able to assist you in purchasing a new or used vehicle or to offer products and services, as contemplated above, will be disclosed. The motor vehicle dealership(s) and/or other persons or organizations that are provided with your information may contact you in the future for further information, subject to their own privacy policies.

(c) Legal or Required Disclosures. We may disclose your Personal Information to third parties without your knowledge or consent in some limited circumstances, such as if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our services, or anyone else (including the rights or property of anyone else) that could be harmed by such activities. We may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with applicable laws, including but not limited to those disclosures necessary to comply with a court order, subpoena, criminal investigation, or similar legal process.

(d) Mergers or Acquisitions. We may also disclose your Personal Information in connection with a corporate re-organization, a merger or amalgamation with another entity, a sale of all or a substantial portion of our assets or shares, including any due diligence exercise carried out in relation to the same, provided that the information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.

(e) Other Third Parties. Our Site may contain and will facilitate links to other websites and third party applications. When you click on a link to a third party website or application you are concluding a transaction with that third party. Although the Services may be used in conjunction with third-party products and services, we are not affiliated with and have no control over third parties. Any transactions you conclude with third parties are solely between you and such third parties. Except as otherwise expressly provided in this Privacy Policy, this document only addresses the use and disclosure of the information we collect from you. To the extent that you or we disclose your information to other third parties, including any third parties that provide products or services used on our Site, different rules may apply to their use or disclosure of your information. This Privacy Policy does not apply to the practices of companies that we do not own or control, or to people that we do not employ or manage. The fact that our Site may contain links to other websites is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. Please check the privacy policy of each thirdparty provider or products or services.

Policy Changes
To accommodate changes in our Site, changing technology, and legal developments, this Privacy Policy may be changed from time to time at our sole discretion and without any prior notice or liability to you or any other person or organization. Our collection, use and disclosure of your Personal Information will be governed by the version of this Privacy Policy in effect at that time. New versions of this Privacy Policy will be posted on Site and are available upon request from us. Your continued dealings with us or your use of the Site subsequent to any changes to this Privacy Policy will signify your consent to the collection, use and disclosure of your Personal Information in accordance with the changed Privacy Policy. Accordingly, when you use the Site you should check the date of this Privacy Policy and review any changes since the last version. You should also bookmark this page and periodically review this Privacy Policy to ensure that you are familiar with the most current version.
You can direct any questions or concerns regarding our compliance with this Privacy Policy to our Privacy Officer by emailing at

Last Updated: January 24, 2018
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